For the past two weeks, we have been exploring new careers in marketing such as Internet Marketing, Professional Events Management and Marketing Communications. We also explored some popular careers that have stood the test of time such as Advertising, Product/Brand Management and Publicity.
But the ultimate goal of Marketing is to sell. That is why Sales is a high-demand marketing-related career. If you are looking for a financially-rewarding career, you may want to look into becoming a sales person. There are different types, level and classifications involved in this type of career which includes:
Telemarketer
Telemarketers are marketing and sales representatives who conduct their business on the phone. They usually call people from a list or database to sell a product or gather information that will help sell a product to their target customers. Usually following a script or sales spiel, telemarketers may be tasked to make cold calls to target new clients or even call existing customers for order renewals and to try new products. They may also entertain inbound calls from inquiring customers.
What Skills Will You Need to Become a Telemarketer? A high degree of Verbal Communications skills is necessary if you want to be successful in this career. Most companies hire college graduates or even undergrads for this job. They usually will train you in basic salesmanship and the sales process, active listening skills, sales negotiation and sales closing techniques. With the right amount of drive and persistence, your sales skills can be developed as a Telemarketer.
Pros & Cons: The good thing about this career is that it is not as physically challenging compared to other sales jobs. As a telemarketer, you don’t have to go out under the sun and brave the traffic to do sales calls. Most of the time, you will stay in a comfortable office and the phone will be your constant companion. Sales, is a performance-based job, so there will be incentives and financial rewards. The more sales you close, the more rewards you get.
Field Sales Representative
Many different types of industries hire Field Sales Representatives and pay well for it. They know that their field reps are the key to getting their products out there so they typically send them off with brochures, catalogues, product samples and giveaways. Popular careers in field sales include Medical Representatives, Consumer Goods Sales Representatives or Sales Distributors, and even Door-to-Door Sales Persons.
What Skills Will You Need to Become a Field Sales Representative? What is important in this type of job is your desire to sell and make money. Since you are out of the office more often than not, time management skills and knowledge of city locations are necessary. You will also need to be able to deal with people from different walks of life and use your street smarts as you go about selling your products. A high level of interpersonal skills and relationship-building will help you build a collection of customers for life, which will make you a successful Field Sales Representative.
Pros & Cons: This type of career involves going out and meeting clients, travelling to different cities, towns or even counties (if you get promoted into a regional or country sales manager). If you are the type who like being on the go, this is the job for you. Field Sales Representatives usually have control over their time, but are required to punch-in at certain hours of the day and provide reports. It’s a good job for people who like having a little flexibility in terms of work hours. However, if you prefer to stay in your office cubicle, this is not the job for you.
Account Executives
Many service-based companies employ Account Executives to liaison between their clients and their service team. On the front end, they are the point person---the go-to guy or gal that the client relies on to handle, deliver and complete projects for them. They usually meet with clients, present solutions and work out cost estimates. On the back end, they are the ones who briefs and coordinates with the team to get the job done, usually following up and closely monitoring the overall developments of the project.
What Skills Will You Need to Become an Account Executive? To become successful in this field, you will need to have skills in consultative selling. Since the client relies on you to give solutions, it helps to have creativity and a good business head. Meanwhile, you will also be dealing with your service team who will complete the project. To be good at it, you will need good organizational, leadership and interpersonal skills. The ultimate point of the job is client servicing. The better you are at satisfying and impressing clients, the more long-lasting the relationship will be and the more indispensable you become to your company.
Pros & Cons: Account Executives are tasked to find new customers or maintain existing customers. As such, you will need a lot of patience in dealing with the demands, moods and even egos of clients. It is a challenging career but it can also be very rewarding not just financially but also personally. Successful Account Executives eventually build long-lasting relationships with their clients and even gain great friendships in the course of their career.
There are many exciting jobs in the field of Marketing. Entry to this is quite easy because unlike other professions where you will need certification testing and years of fellowship, you simply need general education. This is a career where persistence, practical knowledge of people and street smarts are valued more compared to academic excellence. It can also be very financially rewarding, if you are successful in getting people to buy your product.
I hope this Best Careers Series in Marketing has helped open your mind to many possibilities and options to help you find the best career for yourself.
Jhoanna O. Gan-So is president of Businessmaker Academy and the managing director for HR Club Philippines. Her company conducts seminars on Business Management, Human Resource, Sales and Marketing Courses. They have also recently launched the INSTANT HR TOOLKIT, a service that provides HR practitioners with over 100 ready-to-use downloadable, customizable and printable HR manuals, contract, letters forms and templates. To know more about HR seminars that they offer, you may visit www.businessmaker-academy.com or call (632)6874645. To know more about the Instant HR Toolkit, you may visit www.hrclubphilippines.com. You may email your comments and questions to: mbworklife@gmail.com
Showing posts with label best careers in marketing. Show all posts
Showing posts with label best careers in marketing. Show all posts
Wednesday, February 17, 2010
Best Careers in Marketing (Part 1)
As the new era of the digital age transforms the way we live and work, exciting new careers and opportunities are emerging for job seekers, employees and even entrepreneurs. This “Best Careers Series” is a collection of articles that showcase the most popular and current types of jobs in a specific field or industry. May this give you career options and guide you in choosing the right career path.
For this month, let’s look at MARKETING-RELATED JOBS. We will explore what these entail, the skills required to do the work, the advantages and disadvantages of choosing these jobs and tips on how to get into them. Check them out and see if any of these careers tickle your fancy.
INTERNET MARKETER
As more and more people tune into the interactive world of the internet, many business firms and advertisers are realizing that this is a potent medium to reach their target market. This has opened up new opportunities for internet savvy individuals and a new career has emerged in the form of Internet Marketing. Some companies hire and employ Internet Marketers, but this is the type of job that can be done on a freelance basis too. Or if you have the entrepreneurial spirit, you can even start your own business that specializes in Internet Marketing.
What Skills Will You Need to Become an Internet Marketer? Contrary to popular belief, you don’t need to be an IT specialist to become an Internet Marketer. You need to have a pretty good grasp of the practical side of Marketing and the Internet though. Skills that will really help you are coordination skills, computer skills, persuasive writing and an eye for visual design. You will also need a little web design know-how and a lot of patience in learning and working with internet tools. You will find a lot of information about this in the place where it was born---the internet, but if you want to fast-track your learning, you can attend seminars that are conducted by experienced Internet Marketers. They can direct you on the best tools around to make your work a lot easier and faster.
Pros & Cons: The great thing about being an Internet Marketer is that it isn’t a physically challenging job. If you have a laptop, you can even work anywhere, anytime in places that have internet connection. The downside to this is that you will be dating and spending a lot of time with your computer or laptop which could drain you a bit, give you Computer Vision Syndrome and Carpel Tunnel Syndrome---conditions that you can prevent by taking a break, drinking your mocha latte and stretching your muscles every once in awhile.
PROFESSIONAL EVENTS MANAGER
This is another career that has become popular during the past few years. If you are considering a career in Professional Events Management, you may specialize in two types of events – Corporate Events or Special Occasion Events.
Corporate Events Management involves marketing activities for a Company or Organization such as Product Launches, Fund-raisers, Concerts, Political Campaign Rallies and Conventions. Some companies employ Events Managers and Coordinators full-time, while others hire on a part-time or freelance basis.
Special Occasion Events Management is focused on the important milestones and celebrations of people like Baptismals, Debuts, Weddings and Anniversaries. Most Events Managers of this type are self-employed or works on a freelance basis.
What Skills Will You Need to Become a Professional Events Manager? Professional Events Managers need a high level of leadership and communication skills. It is a job that entails working closely with people from all walks of life. As an Events Coordinator, you will organize the event down to the last detail. You will plan, organize, manage and market the event, as well as trouble-shoot emergencies. Skills that will help you succeed in this field are time management, basic computer know-how, budgeting, marketing and people management.
Pros & Cons: This is an exciting field to be in. If you enjoy working with people and the challenge of putting up a live show, then this will give you a thrilling ride. Definitely not your typical nine-to-five job, a career in Professional Events Management can be stressful and physically demanding. But armed with the right mind-set, attitude and know-how, it can be a lucrative and fun career.
MARKETING COMMUNICATION SPECIALIST
This job comes in many names and titles. People who practice marketing communications include those who practice advertising, branding, direct marketing, graphics design, packaging, promotions and public relations. Experienced people are hired by companies as Marketing Communication Managers, Marcom Managers, Brand Equity Managers or simply Marketing Managers; while those who are just starting out may be hired as a marketing executive or assistant, graphics designer, public relations officer, creative writer or artist. Other practitioners are self-employed or hired on a freelance basis.
What Skills Will You Need to Become a Marketing Communication Specialist?
If you want a career in Marketing Communications, you will need to know the principle behind Integrated Marketing Communications---simply put, it is the creation and execution of marketing materials with a consistent message, the same “look and feel” that strengthens the marketing effectiveness of a company’s products and services. The skills that you will need in order to succeed in this field are persuasive writing skills, graphics design & lay-out, commercial arts and photography.
Pros & Cons: If you have an artistic side and enjoy creating brochures, posters, banners, websites---various marketing materials that sell, this would be a good career for you. Almost every business requires marketing materials, so the need for this type of work is constant. If you are a hired Marketing Communications Professional, this field can give you a stable and rewarding income. If you go for self-employment, it could be lucrative but not as stable as you will constantly need to find customers.
These are just some of the most popular careers in the field of marketing today. More jobs will be featured in Part 2. Till then, good luck in finding the right career for you. (To be continued)
Jhoanna O. Gan-So is president of Businessmaker Academy and the managing director for HR Club Philippines. Her company conducts seminars on Business Management, Human Resource, Sales and Marketing Courses. They have also recently launched the INSTANT HR TOOLKIT, a service that provides HR practitioners with over 100 ready-to-use downloadable, customizable and printable HR manuals, contract, letters forms and templates. To know more about HR seminars that they offer, you may visit www.businessmaker-academy.com or call (632)6874645. To know more about the Instant HR Toolkit, you may visit www.hrclubphilippines.com. You may email your comments and questions to: mbworklife@gmail.com
For this month, let’s look at MARKETING-RELATED JOBS. We will explore what these entail, the skills required to do the work, the advantages and disadvantages of choosing these jobs and tips on how to get into them. Check them out and see if any of these careers tickle your fancy.
INTERNET MARKETER
As more and more people tune into the interactive world of the internet, many business firms and advertisers are realizing that this is a potent medium to reach their target market. This has opened up new opportunities for internet savvy individuals and a new career has emerged in the form of Internet Marketing. Some companies hire and employ Internet Marketers, but this is the type of job that can be done on a freelance basis too. Or if you have the entrepreneurial spirit, you can even start your own business that specializes in Internet Marketing.
What Skills Will You Need to Become an Internet Marketer? Contrary to popular belief, you don’t need to be an IT specialist to become an Internet Marketer. You need to have a pretty good grasp of the practical side of Marketing and the Internet though. Skills that will really help you are coordination skills, computer skills, persuasive writing and an eye for visual design. You will also need a little web design know-how and a lot of patience in learning and working with internet tools. You will find a lot of information about this in the place where it was born---the internet, but if you want to fast-track your learning, you can attend seminars that are conducted by experienced Internet Marketers. They can direct you on the best tools around to make your work a lot easier and faster.
Pros & Cons: The great thing about being an Internet Marketer is that it isn’t a physically challenging job. If you have a laptop, you can even work anywhere, anytime in places that have internet connection. The downside to this is that you will be dating and spending a lot of time with your computer or laptop which could drain you a bit, give you Computer Vision Syndrome and Carpel Tunnel Syndrome---conditions that you can prevent by taking a break, drinking your mocha latte and stretching your muscles every once in awhile.
PROFESSIONAL EVENTS MANAGER
This is another career that has become popular during the past few years. If you are considering a career in Professional Events Management, you may specialize in two types of events – Corporate Events or Special Occasion Events.
Corporate Events Management involves marketing activities for a Company or Organization such as Product Launches, Fund-raisers, Concerts, Political Campaign Rallies and Conventions. Some companies employ Events Managers and Coordinators full-time, while others hire on a part-time or freelance basis.
Special Occasion Events Management is focused on the important milestones and celebrations of people like Baptismals, Debuts, Weddings and Anniversaries. Most Events Managers of this type are self-employed or works on a freelance basis.
What Skills Will You Need to Become a Professional Events Manager? Professional Events Managers need a high level of leadership and communication skills. It is a job that entails working closely with people from all walks of life. As an Events Coordinator, you will organize the event down to the last detail. You will plan, organize, manage and market the event, as well as trouble-shoot emergencies. Skills that will help you succeed in this field are time management, basic computer know-how, budgeting, marketing and people management.
Pros & Cons: This is an exciting field to be in. If you enjoy working with people and the challenge of putting up a live show, then this will give you a thrilling ride. Definitely not your typical nine-to-five job, a career in Professional Events Management can be stressful and physically demanding. But armed with the right mind-set, attitude and know-how, it can be a lucrative and fun career.
MARKETING COMMUNICATION SPECIALIST
This job comes in many names and titles. People who practice marketing communications include those who practice advertising, branding, direct marketing, graphics design, packaging, promotions and public relations. Experienced people are hired by companies as Marketing Communication Managers, Marcom Managers, Brand Equity Managers or simply Marketing Managers; while those who are just starting out may be hired as a marketing executive or assistant, graphics designer, public relations officer, creative writer or artist. Other practitioners are self-employed or hired on a freelance basis.
What Skills Will You Need to Become a Marketing Communication Specialist?
If you want a career in Marketing Communications, you will need to know the principle behind Integrated Marketing Communications---simply put, it is the creation and execution of marketing materials with a consistent message, the same “look and feel” that strengthens the marketing effectiveness of a company’s products and services. The skills that you will need in order to succeed in this field are persuasive writing skills, graphics design & lay-out, commercial arts and photography.
Pros & Cons: If you have an artistic side and enjoy creating brochures, posters, banners, websites---various marketing materials that sell, this would be a good career for you. Almost every business requires marketing materials, so the need for this type of work is constant. If you are a hired Marketing Communications Professional, this field can give you a stable and rewarding income. If you go for self-employment, it could be lucrative but not as stable as you will constantly need to find customers.
These are just some of the most popular careers in the field of marketing today. More jobs will be featured in Part 2. Till then, good luck in finding the right career for you. (To be continued)
Jhoanna O. Gan-So is president of Businessmaker Academy and the managing director for HR Club Philippines. Her company conducts seminars on Business Management, Human Resource, Sales and Marketing Courses. They have also recently launched the INSTANT HR TOOLKIT, a service that provides HR practitioners with over 100 ready-to-use downloadable, customizable and printable HR manuals, contract, letters forms and templates. To know more about HR seminars that they offer, you may visit www.businessmaker-academy.com or call (632)6874645. To know more about the Instant HR Toolkit, you may visit www.hrclubphilippines.com. You may email your comments and questions to: mbworklife@gmail.com
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